CASE_ID: #WP_ECOM_2024_08
ARCHITECTURAL CASE STUDY
A personal brand website for Karen J. Gilbert, a fitness professional, business coach, speaker, and entrepreneur. The website presents her fitness programs, business coaching, speaking and event services, personal story, testimonials, media features, blog, and shop.
Industry
Health & Fitness
Integrations:
Contact and enquiry functionality
Fitness program/service pages
Business coaching service pages
Speaking and event information
Testimonials
Blog/content management
Online shop
Social/media feature links
Email and phone contact
DEVICE_BREAKDOWN // TRIPLE-VIEWPORT GALLERY
DESKTOP
TABLET
MOBILE
01 // THE CHALLENGE
Karen needed a website that could bring several areas of her professional work together under one personal brand. The site needed to communicate her expertise in fitness, business coaching, and speaking while also giving visitors an easy way to learn about her background and contact her.
02 // THE SOLUTION
The website was structured around Karen’s three primary offerings—fitness, business coaching, and speaking/events—while supporting them with personal storytelling, testimonials, media recognition, blog content, and a shop. This creates a central online presence where visitors can discover her services and learn more about her professional background.
03 // CLIENT TESTIMONIAL
“The new website brings all of my programs and professional services together in one place. It gives visitors a clearer understanding of what I do while allowing them to learn more about my story and easily connect with me.”
04 // KEY FEATURES
Architectural Enhancements & Performance Milestones
Fitness Program Showcase
The website presents fitness programs focused on youth, pre/post-natal fitness, and helping clients incorporate fitness into their lifestyle.Business Coaching Services
A dedicated section promotes business coaching for people looking to start or grow a business, develop strategies, and achieve their goals.Speaking & Events
Visitors can explore Karen's speaking and event offerings, including workshops and customized presentations.Personal Brand & Authority
The site combines Karen's personal story, testimonials, media features, blog, and professional background to establish her personal brand and demonstrate her experience.// INITIALIZE_ENGAGEMENT
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STATUS: ACCEPTING NEW ARCHITECTURAL CLIENTS FOR Q2/Q3
RESPONSE TIME: < 24H
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SLOTS AVAILABLE: 02