


01 // THE CHALLENGE
BETE has a highly technical product portfolio serving many industries and industrial processes. The website needed to make a large and complex range of products easier to navigate while allowing engineers and technical buyers to search for solutions based on their specific product requirements, industry, and application.
02 // THE SOLUTION
The website was structured around three major discovery paths: Products, Industries, and Applications. This allows visitors to approach the catalog from the perspective of what they need, where the product will be used, or what process they are trying to solve. Engineering tools, CAD resources, case studies, technical content, and direct access to experts provide additional support throughout the research and purchasing journey.