CASE_ID: #WP_ECOM_2024_08

ARCHITECTURAL CASE STUDY

BETE

A comprehensive B2B industrial technology website for BETE, a U.S. manufacturer specializing in spray nozzles, spray lances, spray systems, fabrications, and related spray technology. The website combines a large product catalog with industry and application information, engineering resources, case studies, technical support, and product configuration tools.
Industry
Industrial Manufacturing

Integrations:
Advanced product catalog
Product search and filtering
Nozzle configuration tool
Technical appointment scheduling
Microsoft Teams meeting integration
3D CAD model resources
Case study/content management
Video and webinar resources
Technical documentation/downloads
Newsletter signup
Blog/news publishing
Contact and engineering enquiry forms
DEVICE_BREAKDOWN // TRIPLE-VIEWPORT GALLERY

DESKTOP
TABLET
MOBILE

01 // THE CHALLENGE


BETE has a highly technical product portfolio serving many industries and industrial processes. The website needed to make a large and complex range of products easier to navigate while allowing engineers and technical buyers to search for solutions based on their specific product requirements, industry, and application.


02 // THE SOLUTION


The website was structured around three major discovery paths: Products, Industries, and Applications. This allows visitors to approach the catalog from the perspective of what they need, where the product will be used, or what process they are trying to solve. Engineering tools, CAD resources, case studies, technical content, and direct access to experts provide additional support throughout the research and purchasing journey.


03 // CLIENT TESTIMONIAL


“The new website gives engineers and industrial customers a much clearer way to find the right spray technology for their applications. The combination of product information, technical resources, configuration tools, and case studies makes it easier for customers to explore solutions and connect with our engineering team.”

04 // KEY FEATURES


Architectural Enhancements & Performance Milestones


Advanced Industrial Product Catalog

The website organizes BETE's extensive range of spray products into categories such as full-cone nozzles, air-atomizing nozzles, misting nozzles, tank-cleaning nozzles, spray lances, injectors, and automated spray systems.

Industry & Application Navigation

Visitors can browse solutions by industry—including food and beverage, chemical processing, mining, power generation, water treatment, fire protection, steel, and waste management—or by specific application such as cooling, cleaning, coating, dust suppression, gas scrubbing, and tank cleaning.

Engineering Tools & Technical Resources

The website provides specialized resources including a nozzle configurator, nozzle-selection guidance, 3D CAD models, technical literature, certifications, white papers, videos, webinars, and engineering support.

Case Studies & Technical Authority

Dedicated case studies demonstrate how BETE spray solutions are applied to real industrial challenges, while blog posts and educational resources provide technical information about spray technology and process optimization.
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STATUS: ACCEPTING NEW ARCHITECTURAL CLIENTS FOR Q2/Q3
RESPONSE TIME: < 24H // SLOTS AVAILABLE: 02