CASE_ID: #WP_ECOM_2024_08
ARCHITECTURAL CASE STUDY
A visually immersive hospitality and glamping website for Camp Kettlewood, a restored historic Scout camp in East Troy, Wisconsin. The website showcases unique accommodations, group gatherings, weddings, outdoor experiences, booking information, amenities, and the property's history.
Industry
Hospitality & Tourism
Integrations:
Online campsite and accommodation booking
Availability and reservation system
Accommodation/property listings
Event and group gathering enquiries
Contact and inquiry forms
Photo galleries
Guest testimonials/reviews
FAQ and guest information
Maps/location information
Social media and external links
DEVICE_BREAKDOWN // TRIPLE-VIEWPORT GALLERY
DESKTOP

TABLET

MOBILE

01 // THE CHALLENGE
Camp Kettlewood offers multiple accommodation types and serves both individual vacationers and larger groups. The website needed to communicate the unique character of a historic campground while making it easy for visitors to compare accommodations, understand amenities, plan events, and make bookings.
02 // THE SOLUTION
The website creates separate discovery paths for Getaways and Gatherings, supported by individual accommodation pages, detailed amenities, booking functionality, event information, guest resources, and visual storytelling. The property’s history and restored vintage character are integrated into the brand experience while practical booking and guest information remains easy to access.
03 // CLIENT TESTIMONIAL
“The new website captures what makes Camp Kettlewood special while making the booking experience much easier for our guests. Visitors can explore each campsite, understand what is included, plan group gatherings, and get a real sense of the experience before they arrive.”
04 // KEY FEATURES
Architectural Enhancements & Performance Milestones
Glamping Accommodation Showcase
Individual accommodation pages showcase antique Scout cabins, platform tents, vintage camping trailers, group campsites, and The Lodge, with detailed sleeping capacity, amenities, facilities, and site information.Online Booking & Availability
A dedicated booking experience allows visitors to explore available campsites and plan their stay, with clear information about check-in, check-out, minimum stays, cancellation policies, and guest requirements.Events & Group Gatherings
The website promotes Camp Kettlewood as a destination for team-building retreats, family reunions, friend getaways, workshops, wellness gatherings, bachelor/bachelorette parties, and weddings.Storytelling & Visual Experience
The site combines the history of the former Girl Scout camp with extensive photography, property descriptions, guest reviews, and information about the surrounding Wisconsin landscape to sell the overall experience rather than simply a place to stay.// INITIALIZE_ENGAGEMENT
Ready to Engineer Your Next High-Performance Project?
Whether you need custom WordPress architecture, scalable WooCommerce engineering, or an uncompromising performance overhaul, our architectural pipeline is ready to deploy.
STATUS: ACCEPTING NEW ARCHITECTURAL CLIENTS FOR Q2/Q3
RESPONSE TIME: < 24H
//
SLOTS AVAILABLE: 02