CASE_ID: #WP_ECOM_2024_08
ARCHITECTURAL CASE STUDY
A premium automotive protection website for Deluxe Detail, a Brisbane-based studio specializing in new car protection, paint protection film (PPF), ceramic coatings, and ceramic window tinting. The website combines service information, online booking, quote enquiries, educational guides, customer reviews, and an online product shop.
Integrations:
Online booking and live calendar
Quote and enquiry forms
Virtual assistant / automated enquiry follow-up
Online product shop
Product catalog and shopping cart
Customer reviews / Google Reviews
Instagram integration
Contact, phone and email links
Educational guides/blog content
Payment and deposit functionality
DEVICE_BREAKDOWN // TRIPLE-VIEWPORT GALLERY
DESKTOP
TABLET
MOBILE
01 // THE CHALLENGE
Deluxe Detail needed a digital presence that could communicate premium automotive protection services while also supporting customer enquiries, service bookings, product sales, and education. The website needed to serve customers who were looking for professional vehicle protection as well as customers interested in maintaining their vehicles at home.
02 // THE SOLUTION
The website was structured around the complete customer journey—from learning about vehicle protection, to requesting a quote, booking a service, and purchasing maintenance products. Dedicated service pages, online booking, enquiry forms, educational guides, reviews, and the connected product store create multiple pathways for customers to engage with Deluxe Detail.
03 // CLIENT TESTIMONIAL
“The new website gives our customers a much clearer way to understand our protection services, request a quote, book their vehicle in, and find the products they need to maintain the finish at home. It brings the whole Deluxe Detail experience together in one place.”
04 // KEY FEATURES
Architectural Enhancements & Performance Milestones
Automotive Protection Services
Dedicated service sections for new car protection, EV protection, paint protection film, ceramic coating, and ceramic window tinting.Online Booking & Quote System
Visitors can submit vehicle information, request a tailored quote, and book services through the site's online booking system and live calendar.E-Commerce Product Shop
A connected online store allows customers to purchase detailing products, wash kits, chemicals, drying towels, and other automotive-care products.Guides & Educational Content
The website provides educational guides covering topics such as ceramic coatings, PPF, ceramic tinting, pricing, and Queensland window-tint regulations, helping visitors understand the services before making an enquiry.// INITIALIZE_ENGAGEMENT
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STATUS: ACCEPTING NEW ARCHITECTURAL CLIENTS FOR Q2/Q3
RESPONSE TIME: < 24H
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SLOTS AVAILABLE: 02